Apple and 10:15

Lately I have noticed that all of Apple's clock icons show the time 10:15. Also, this year's Keynote address was rumored to start at 10:00, but could it have started a little later, say, 10:15.

Take this example on my iPod Touch's home screen:

And again on Mac OS X Dashboard:

This is obviously more than a coincidence, is the time 10:15 related to the past of Apple or Steve Jobs? Or is it just a random time chosen to be on Apple clock logos.